[read time: over cereal in the morning]
Although virtually all businesses understand the correlation between customer convenience and business growth, many businesses struggle with how to incorporate the right innovation at the customer level. The reality is that implementing technology at the customer level does come with considerable risk at times, mainly driven by the fear of upsetting loyal customers that are already content with how things work.
That being said, there is no shortage of examples where companies have implemented fantastic innovations for their customers, that have increased the profitability of their operations almost instantly. Of course there has been an emergence of online and app developers that have completely reinvented industries in recent years, however there has also been traditional business that have made just the right technological investments to increase their bottom lines.
Consider the Following Examples …
At the end of the day, we can all understand why businesses are always a little hesitant to make changes to their business model, especially around interactions with customers. The last thing you want to be famous for is ruining your customer’s experience. However, enhancing the convenience of your customers’ experience does have significant benefits to your business; and with so many innovations continuing to emerge all around us, it is worth looking at.